Effects of Scarcity Message Type and Beauty Service Type on Beauty Service Attitude

Ko, Sung-hyun; Yeo, Jun-sang

Journal of the Korean Society of Cosmetology 2017;23(2):262-268.
Published online April 30, 2017.

한정메시지유형과 미용서비스유형이 미용서비스태도에 미치는 영향

고성현, 여준상

Effects of Scarcity Message Type and Beauty Service Type on Beauty Service Attitude

Sung-hyun Ko, Jun-sang Yeo

Abstract

This study verified the effect of scarcity message type and beauty service type on beauty service attitude in the sale promotion situation of beauty salon. As the result of ANOVA analysis on the experimental design 3 (scarcity message type: limited-quantity/limited-time/not limited)

Key Words: Beauty service, Price discount, Sale promotion, Scarcity message

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