The Effect of Beauty Service Industry`s Service Directivity on Organization Immersion and Job Satisfaction

Park, Myung-hee; Park, Jae-hong; Park, Eun-jun

Journal of the Korean Society of Cosmetology 2017;23(3):506-514.
Published online June 30, 2017.

미용서비스업의 서비스 지향성이 조직몰입과 직무만족에 미치는 영향

박명희, 박재홍, 박은준

The Effect of Beauty Service Industry`s Service Directivity on Organization Immersion and Job Satisfaction

Myung-hee Park, Jae-hong Park, Eun-jun Park

Abstract

The purpose of this study is to investigate the effect of the service orientation of beauty service industry on organizational commitment and job satisfaction in order to increase the organizational commitment and the job satisfaction of beauty service industry. A total of 709 people in the beauty service industry were surveyed using a self-filling questionnaire consisting of 43 questions related to general characteristics, service orientation, organizational commitment and job satisfaction, and frequency analysis, factor analysis, reliability analysis, Proven correlation of variables and multiple regression analysis were used through SPSS 20.0. The analysis showed that two factors of service training and customer-focused leadership were extracted in the service orientation, two factors of emotional commitment and normative commitment were extracted in the job engagement, and two factors of work satisfaction and customer service satisfaction were extracted in the job satisfaction. This study showed that the service orientation has a positive effect on all of the organizational commitment and the job satisfaction. Based on these results, this study aims to provide customers with efficient service and empirical data necessary for managing organizational members.

Key Words: Beauty service industry, Job Satisfaction, Organizational Commitment, Service Orientation