The Effects of Sociality on Body Image and Appearance Management Behavior

Kang, Pyeong-mi; Park, Kil-soon

Journal of the Korean Society of Cosmetology 2017;23(5):1042-1050.
Published online October 31, 2017.

사회성이 신체이미지와 외모관리행동에 미치는 영향

강평미, 박길순

The Effects of Sociality on Body Image and Appearance Management Behavior

Pyeong-mi Kang, Kil-soon Park

Abstract

The purpose of this study is to understand the effects of sociality on body image and appearance management behavior of 20's~50's worker. The research period was from March 25st, 2016 to April 4th, 2016. The total number of examples were 556, and SPSS 22.0 was used for the hypothesis test. The result of the study was; first, sociality and activity appeared to affect positive influences to appearance orientation, and autonomy affected negative influences, and accomplishment dominance did not affect influences as a result of analyzing effects of sociability to body image. Second, accomplishment dominance affected positive influences to clothing management behavior, and did not affect influences to skin care behavior, hair care behavior, and body shape management behavior as a result of analyzing effects of sociability on appearance management behavior. Sociality affected positive influences to hair care behavior, clothing management behavior, body management behavior, and did not affect influences to skin care behavior. Autonomy appeared to affect negative influences to all appearance management behavior. Activity affected positive influences to skin care behavior, hair care behavior, clothing management behavior, and did not affect influences to body management behavior.

Key Words: Accomplishment dominance, Activity, Autonomy, Sociality