A Study of Adult Women’s Values, Desired Skincare Benefits and Skincare Behavior

Lee, Jeong A; Lee, Ji Young

Journal of the Korean Society of Cosmetology 2017;23(6):1159-1168.
Published online December 31, 2017.

성인여성의 가치관과 피부관리추구혜택 및 피부관리행동에 관한 연구

이정아, 이지영

A Study of Adult Women’s Values, Desired Skincare Benefits and Skincare Behavior

Jeong A Lee, Ji Young Lee

Abstract

This study attempted to investigate the values, desired skincare benefits and skincare behavior among adult women who have engaged in skincare behavior. For this, a questionnaire survey was performed among 454 women in their 20-50s living in Seoul, Gyeonggi, Daejeon and Chungbuk. The study results found the following: First, according to analysis of value differences by population characteristics, differences by age revealed a significant difference regarding consciousness of others. Differences by income also showed a difference regarding consciousness of others. In differences by education, a significant difference was found in material orientation and consciousness of others. Second, according to analysis of the relationship between sub-factors of values and desired skincare benefit factors, intrinsic value, self-satisfaction and extrinsic value showed the highest correlation with consciousness of others among the value factors. Third, according to analysis of the relationship between desired skincare benefit factors and skincare behavior, the three desired skincare benefit factors were higher than professional skincare behavior in terms of the positive relationship among skincare behavior factors. In terms of the factors affecting professional skincare behavior, a positive influence was found in extrinsic value only.

Key Words: Desired Skincare Benefits, Skincare Behavior, Values