| 저가 화장품 소비자의 가격민감도에 따른 위험지각과 쇼핑행동에 대한 연구 - 부산지역 대학생을 중심으로 - |
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하종경 |
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| Differences in Risk Perception and Shopping Behavior by Low-priced Cosmetics Consumers’ Price Sensitivity - Focused on University Students in Busan- |
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Jong-kyung Ha |
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| Abstract |
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This study attempted to analyze differences in risk perception and shopping behavior by analyzing and tangibilizing price sensibility in low-priced cosmetics consumers. For this, descriptive statistics, factor analysis (principal components analysis) with varimax rotation, Cronbach's |
| Key Words:
Cosmetics shopping behavior, Low-priced cosmetics, Price sensitivIty, Risk perception |
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