| 남성 웨딩 스타일링 서비스 인식도가 고객만족도 및 추천의도에 미치는 영향 |
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안은주, 황일현, 김정희 |
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| The Influence of Men's Wedding-Styleing Service Awareness on Customer Satisfaction and Intention to Recommend |
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Eun Joo An, Il Hyen Hwang, Jeong Hee Kim |
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| Abstract |
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This study was conducted a survey in the actual usage and preference of men's wedding styling service in beauty industry. The research aimed at 338 males who received wedding-styling services at wedding-styling salons or wedding halls. Total 36 questions were surveyed, including 4 questions about demographic variables, 24 questions about awareness of wedding-styling service and 8 questions about customer satisfaction and intention to recommend. Awareness of men's wedding-styling service had significant influence on customer satisfaction(R2=.293) and intention to recommend(R2=.311). Importance of hair styling and comprehension of tuxedo were positively related to customer satisfaction. Especially, a factor of hair styling's importance was highest predictors among 7 factors for customer satisfaction( |
| Key Words:
Awareness, Customer satisfaction, Hair style, Make-up, Recommendation, Wedding styling |
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