| 화장품 브랜드 온라인 커뮤니티 특성이 소비자-브랜드 관계품질에 미치는 영향 |
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권오혁, 이정민 |
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| The Impact of the Characteristics of the Online Communities of Cosmetic Brands on the Relation Quality between Consumers and the Brands |
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Oh-hyeok Kwon, Jeong Min Lee |
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| Abstract |
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This research is aimed to make a comprehensive study on how the characteristics of the online communities of cosmetics brands make differences on their impact on the relation quality between consumers and the brands by verifying the sub-dimensions of the traits of the cosmetic brands |
| Key Words:
Characteristics of the Online Communities, Community loyalty, Community satisfaction, Community trust |
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