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Journal of the Korean Society of Cosmetology 2018;24(3):582-589.
Published online June 30, 2018.
헤어미용 소비자의 과시적 소비유형이 충동적 구매에 미치는 영향
이효숙, 양은진
Effects of Hairdressing Consumers’ Conspicuous Buying Behavior on Impulse Consumption
Hyo-suk Lee, Eun-jin Yang
Abstract
Modern consumers develop various social relationships with self-expression and communications via Social Network Service. Since one
Key Words: Buying behaviors, Conspicuous consumption, Impulse buying
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