Journal of the Korean Society of Cosmetology 2018;24(4):697-711.
Published online August 31, 2018.
중국 사천성 지역 여대생들의 화장품 브랜드에 따른 기초화장품 구매행동 및 사용 실태에 관한 연구
장쌍, 서승희, 최미옥
A Study on Basic Cosmetics Purchase Behaviors Depending on the Brands of Cosmetics and the Use Among Female University Students in Sichuan Province, China
Shuang Zhang , Seung-hee Seo, Mee-ok Choi
The consumption domain of modern female university students is constantly widening and especially, Chinese female university students, who belong to a special category of female cosmetics, are forming an important consumption market. The study results findings are as follows. First, it was revealed that there were significant differences in majors and monthly allowances depending on the brands of cosmetics. Second, As considerations for purchase of cosmetics, quality, function, and the suitability for skin showed significant differences. Third, there were significant differences in skin types, the kinds of basic cosmetics, the number of basic cosmetics, purchase costs for a set of basic cosmetics, and excellent effect depending on the brands of cosmetics. Fourth, among the considerations for purchase of imported cosmetics, the country of origin had the highest positive correlation with users
Key Words: Basic Cosmetics, Brands of Cosmetics, Chinese Female University Students, Purchase Behaviors, The Present Status of the Use

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