| 선호직업별 여성의 헤어스타일 연출관련행동에 관한 연구 -초·중·고 여학생들의 선호직업을 중심으로- |
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홍정아, 홍보경 |
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| Analysis of Hairstyling-related Behavior in Women by Preferred Occupation -Focusing on the Jobs Preferred by Elementary, Junior High, and High School Girls- |
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Jung-a Hong, Bo-kyung Hong |
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| Abstract |
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In modern society, the participation of women in the labor force has been common. For success at work, an image that fits perfectly with the job improves self-esteem and enhances a positive image across society. Therefore, a personal image could represent his/her job with a significant effect. For such image creation, hairstyling is essential. Therefore, this study attempted to sort the occupations preferred by elementary, junior high, and high school girls who would soon become career women and investigate hairstyling-related behaviors in those preferred jobs. Furthermore, such behaviors were divided into the following: self-presentation, visits to a beauty salon, motive for hairstyling and trend orientation. The results found that self-presentation, visits to a beauty salon, motive for hairstyling and trend orientation showed significant differences by occupation. Therefore, it is necessary for hairdressers to create more satisfying and convenient hairstyles considering customers |
| Key Words:
Career Women, Hairstyling behavior, Preferred occupation, Self-hairstyling, Women |
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