Journal of the Korean Society of Cosmetology 2018;24(5):904-914.
Published online October 31, 2018.
대중스타의 타투가 여대생의 인식과 모방행동에 미치는 영향
김선형
The Effects of Celebrity Tattoos on their Perception and Imitative Behavior in Women’s University
Sun-hyoung Kim
Abstract
This study investigated female university student perception of tattoos on celebrity figures and the behavior of imitation. Celebrity perception of tattoos (r=.394, p<.001) and imitative behavior (r=.244, p<.01) showed a positive correlation with the perception of interest in tattoos with statistical significance. In addition, celebrity perception (r=.231, p<.01) showed a positive correlation with the perception of tattoo treatment with statistical significance. Furthermore, celebrity perception (r=.164, p<.05), perception of tattoos (r=.423, p<.001) and imitative behavior (r=.294, p<.001) represented a positive correlation with the perception of institutional elements on tattoos with statistical significance. Celebrity perception (r=.382, p<.001), perception of tattoos (r=.368, p<.001) and tattoo imitation (r=.313, p<.001) showed a positive correlation with the perception of tattoo images with statistical significance. This confirms that in terms of celebrities
Key Words: Celebrities, Imitative Behavior, Tattoo, Women’s university


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