| 대중스타의 타투가 여대생의 인식과 모방행동에 미치는 영향 |
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김선형 |
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| The Effects of Celebrity Tattoos on their Perception and Imitative Behavior in Women’s University |
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Sun-hyoung Kim |
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| Abstract |
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This study investigated female university student perception of tattoos on celebrity figures and the behavior of imitation. Celebrity perception of tattoos (r=.394, p<.001) and imitative behavior (r=.244, p<.01) showed a positive correlation with the perception of interest in tattoos with statistical significance. In addition, celebrity perception (r=.231, p<.01) showed a positive correlation with the perception of tattoo treatment with statistical significance. Furthermore, celebrity perception (r=.164, p<.05), perception of tattoos (r=.423, p<.001) and imitative behavior (r=.294, p<.001) represented a positive correlation with the perception of institutional elements on tattoos with statistical significance. Celebrity perception (r=.382, p<.001), perception of tattoos (r=.368, p<.001) and tattoo imitation (r=.313, p<.001) showed a positive correlation with the perception of tattoo images with statistical significance. This confirms that in terms of celebrities |
| Key Words:
Celebrities, Imitative Behavior, Tattoo, Women’s university |
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