충북지역 대학생의 외모에 대한 인식과 태도가 외모관리행동에 미치는 영향 |
임성은, 권수애, 최종명 |
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Effect of Appearance Awareness and Attitude toward Appearance on Appearance Management Behavior of University Students in Chungbuk |
Sungeun Lim, Sooae Kweon, Jongmyoung Choi |
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Abstract |
The purpose of this study were to investigate the appearance awareness and the attitude toward appearance on the appearance management behavior of university students. For data collection, the questionnaire was administered 481 male and female university students in Chungbuk. To analyze the data, descriptive statistics, cross analysis, factor analysis, ANOVA, t-test and regression analysis were conducted using the SPSS 23.0 statistics package. As a result of researching appearance awareness(appearance interest, appearance management importance and appearance self evaluation)of university students, 60.9% of subjects showed high interest in appearance, 90.6% thought appearance management important, only 16.2% satisfied with their own appearance. The appearance awareness partially showed significant differences depending on the characteristics of subject(gender, height awareness and monthly cost for appearance). The attitudes toward appearance were classified into 5 attitude factors including self expression, other |
Key Words:
Appearance Awareness, Appearance Management Behavior, Attitude toward Appearance, University Students |
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