A Study on the Characteristics and Satisfaction of Beauty Hair Salon-Hair Dyeing Behavior in Adult Women An effect

Choe, Ji-won

Journal of the Korean Society of Cosmetology 2018;24(5):956-966.
Published online October 31, 2018.

성인여성의 미용실 모발염색 행위의 특성과 만족도에 관한 연구

최지원

A Study on the Characteristics and Satisfaction of Beauty Hair Salon-Hair Dyeing Behavior in Adult Women An effect

Ji-won Choe

Abstract

In this era of emotional consumption, hair coloring has been widely used as a means to fulfill playful desires, generate personality and meet personal needs and purposes to create a unique hair color. This study analyzed current hair coloring practices in beauty salons and customers

Key Words: Adult Women, Beauty shop-hair Dyeing, Customer Satisfaction, Hair dye products, Maleficence

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