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Journal of the Korean Society of Cosmetology 2018;24(5):1031-1041.
Published online October 31, 2018.
스킨케어 서비스의 CRM 속성이 관계품질과 관계성과에 미치는 영향
김은영, 서지혜
Study on Influence of Skin Care Service’s Customer Relationship Management on Relationship Quality and Relationship Performance
Eun-young Kim, Ji-hae Surh
Abstract
This study identified skin care service
Key Words: CRM Attribute, Relationship Performance(Shop Image, Loyalty), Relationship Quality(Perceived Value, Flow), Skin Care Service
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