| 화장품 모바일 앱의 혜택지각요인이 소비자 행동에 미치는 영향 |
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이정민 |
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| The Effects of Perceived Benefits of Cosmetic Mobile Applications on Consumer Behavior |
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Jeoung Min Lee |
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| Abstract |
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In this study, the rapid advancement of information technology (IT) is expanding the mobile service market, and mobile applications on cosmetics are creating a new business environment in the cosmetics industry. In this context, the present study aimed to analyze differences in the effects of consumers |
| Key Words:
Consumer behavior, Cosmetic mobile applications, Perceived benefits |
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