Journal of the Korean Society of Cosmetology 2018;24(6):1158-1166.
Published online December 31, 2018.
화장품 모바일 앱의 혜택지각요인이 소비자 행동에 미치는 영향
이정민
The Effects of Perceived Benefits of Cosmetic Mobile Applications on Consumer Behavior
Jeoung Min Lee
Abstract
In this study, the rapid advancement of information technology (IT) is expanding the mobile service market, and mobile applications on cosmetics are creating a new business environment in the cosmetics industry. In this context, the present study aimed to analyze differences in the effects of consumers
Key Words: Consumer behavior, Cosmetic mobile applications, Perceived benefits


ABOUT
BROWSE ARTICLES
EDITORIAL POLICY
FOR CONTRIBUTORS
Editorial Office
95 Hoamro, Uijeongbu-city, Gyeonggi-do 11644, Korea
Tel: +82-10-2825-6735        E-mail: beauty2007@hanmail.net                

Copyright © 2022 by Korean Society of Cosmetology.

Developed in M2PI

Close layer
prev next