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Journal of the Korean Society of Cosmetology 2018;24(6):1325-1336.
Published online December 31, 2018.
뷰티 동영상 관심도와 뷰티 크리에이터 신뢰도가 화장품구매의도에 미치는 영향
김의형, 김선형
The Effects of Interest in Beauty Videos and Beauty Creator Reliability on Cosmetics Purchase Intention
Eui -hyoung Kim, Sun-hyoung Kim
Abstract
The aim of this study is to provide basic data needed for beauty creators to grow into professionals. In terms of interest in beauty videos,
Key Words: Beauty Creator, Beauty Video, College Women Majoring in Cosmetology, Cosmetics Purchase Intention
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