Journal of the Korean Society of Cosmetology 2019;25(1):91-105.
Published online February 28, 2019.
반영구화장 인지도, 시술정도, 만족도 및 재 시술의도
우정희, 송연숙
A Study on the Awareness, Cosmetic Behavior, Satisfaction and Re-treatment of Semi-permanent Make up
Jeong-hee Woo, Yeon-sook Song
Abstract
The purpose of this study was to investigated awareness, cosmetic behavior, satisfaction and re-treatment, a questionnaire survey against a total of 1,044 people in women 20-50s living in capital area(Seoul, Gyeonggi and Incheon), Chungcheong area (Daejeon, Cheongju and Cheonan), Honam area(Jeonju, Gwangju and Iksan) and Yeongnam area(Daegu, Ulsan and Busan) from March 30, 2015 to April 30, 2015. The study results were as follows: The first perceived or experienced semi-permanent makeup, 5 or less years ago was most responded. Part they want to get the semi-permanent makeup, eyebrows was most responded. In terms of the purpose of getting this makeup, looking prettier was the highest. Where they usually get the service, semi-permanent makeup salon was most responded. When asked make made them choose the salon, recommended by friends or colleague was most responded. In terms of the semi-permanent makeup level, lighter than the average was most preferred. How they got to know this makeup, through friends or colleague was most responded. Part they would get the semi-permanent makeup most, eyebrows were the highest. Why they want to get this treatment, to be free from wearing a makeup was most responded. Where they want to get this makeup, professional semi-permanent makeup salon was most preferred. According to analysis on respondents satisfaction with semi-permanent makeup, slightly higher than average was observed. In terms of age, the satisfaction was the highest in 20s. when asked they intend to take this treatment again, more than a few respondents said Yes. Therefore, the said results reveal that semi-permanent makeup has become more common among the general public as well as cosmetologists. In addition, most people wanted to get the treatment at a professional makeup salon, not in a medical institution.
Key Words: Awareness, Cosmetic behavior, Re-treatment, Satisfaction, Semi-permanent makeup


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