A Research for Using Behavior of Self-hairdye and Purchase Behavior

Lee, Myoung-joo

Journal of the Korean Society of Cosmetology 2019;25(1):118-125.
Published online February 28, 2019.

자가 시술 염모제에 대한 사용실태 및 구매행동에 관한 연구

이명주

A Research for Using Behavior of Self-hairdye and Purchase Behavior

Myoung-joo Lee

Abstract

The purpose of this survey is to understand tendency of how ordinary people from 10 to 50 years of age in Korea use self-hairdye. The general characteristic of survey participants are as below. Sex: women, Age: twentieth, Job: student, Education level: university student, Average monthly income: less than won 500,000. The survey was conducted based on frequency analysis and multiple response analysis. The majority of survey participants answered they

Key Words: Behaviors of hair coloring, Hair Coloring, Self-hairdye, Using behaviors