Journal of the Korean Society of Cosmetology 2019;25(2):352-360.
Published online April 30, 2019.
남자 대학생의 화장품 소비현황 및 메이크업 인식에 관한 연구
송민주, 김선형
University Men’s Cosmetics Consumption Patterns and their Perception of Makeup
Min-ju Song, Sun-hyoung Kim
Abstract
This study aimed to provide basic data needed to develop marketing strategies for men
Key Words: Appearance Management, Cosmetics Consumption Pattern, Perception of Makeup
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