Journal of the Korean Society of Cosmetology 2019;25(2):455-462.
Published online April 30, 2019.
중국 여성의 자기표현과 외모관리행동이 미용소비 의도에 미치는 영향
조미나, 최미옥
The Effects of Self-expression and Appearance Management Behavior on Beauty Consumption Intention of Chinese female
Mei-na Zhao , Mee-ok Choi
Abstract
This research is to investigate beauty consumptive intention between age of twenties and thirties
Key Words: Appearance Management Behavior, Beauty Consumption Intention, Chinese women in their 20s and 30s, Self-expression


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