| 개인의 가치 소비가 미용실 선택에 미치는 영향 |
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도민희, 진용미 |
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| The Impact of Personal Value Consumption on the Choice of Beauty Shop |
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Min-hee Doh, Yong-mi Jin |
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| Abstract |
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The purpose of this study was to investigate the effect of cosmetics consumption value on the selection of beauty salon. The study was conducted on 251 customers who use salon in Seoul. Frequency analysis, reliability analysis, factor analysis and multiple regression analysis were conducted. The results of the analysis showed that value factors were classified as |
| Key Words:
Select Beauty Salon, Use of Beauty Salons, Value Consumption |
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