The Effects of Makeup Services on Psychological Wellbeing

Yang, Jeong-im; Kim, Sun-hyoung

Journal of the Korean Society of Cosmetology 2019;25(4):870-880.
Published online August 31, 2019.

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양정임, 김선형

The Effects of Makeup Services on Psychological Wellbeing

Jeong-im Yang, Sun-hyoung Kim

Abstract

This study aimed to investigate the effects of makeup services on psychological wellbeing, and the results found the followings: Product, artist, environment, price and revisit had a positive influence on interpersonal relationship, environmental control and self-acceptance with statistical significance. In addition, artist, environment, price and revisit revealed a positive effect on autonomy with statistical significance (p<.05). Furthermore, product and environment had a positive effect on purpose in life with statistical significance (p<.01). The fact that makeup services had a positive influence on interpersonal relationship, environmental control and self-acceptance means that makeup is not just an act to make a face more attractive, but involvement in correct identity formation. It also proves that makeup services have an influence on emotions.

Key Words: Emotional Effects, Makeup Services, Psychological Wellbeing