| 대응일치분석을 이용한 한·중 여성의 외모관리행동 |
|
김은수 |
|
|
| Appearance Management Behavior of Korean and Chinese Women using Correspondence Analysis |
|
Eunsoo Kim |
|
|
| Abstract |
|
The objective of this study is to provide marketing data by evaluating the difference in appearance management behavior for women between 20 and 39 years residing in Seoul, Korea and Beijing, China (n=1,200). The survey method involved an e-mail survey conducted by an online survey company. After multiple regression analysis, Korea ( |
| Key Words:
Appearance involvement, Appearance management behavior, Correspondence analysis, Korea and Chinese women |
|
PDF Links
Download Citation
