A Study on the Effects of the Service Justices of Hairdressing Business on Customer Trust

Park, Sun-yi

Journal of the Korean Society of Cosmetology 2019;25(4):918-925.
Published online August 31, 2019.

헤어미용업의 서비스공정성이 고객신뢰에 미치는 영향에 관한 연구

박선이

A Study on the Effects of the Service Justices of Hairdressing Business on Customer Trust

Sun-yi Park

Abstract

This study intended to examine the differences of customer trust by hair salon customers' personal characteristics and investigate the effects of the service justices of hairdressing business on customer trust. And it attempted to contribute to result-oriented management plans for hair salon manager implementing service marketing strategy focusing on customer management. For empirical analysis, a questionnaire survey was conducted among hair salon customers in Gyeongsangnam-do, and the collected data were analyzed. The results found the following: First, the customer trust by hair salon customers' personal characteristics was high in the following groups:

Key Words: Customer Trust, Hairdressing Business, Personal Characteristics, Service Justices