The Effect of Consumption Value of Eco-Friendly Cosmetics on Norm in Female College Students

Kim, Hee-ji; Lee, In-hee

Journal of the Korean Society of Cosmetology 2019;25(5):1119-1130.
Published online October 31, 2019.

여대생의 친환경 화장품 소비가치가 규범에 미치는 영향

김희지, 이인희

The Effect of Consumption Value of Eco-Friendly Cosmetics on Norm in Female College Students

Hee-ji Kim, In-hee Lee

Abstract

To analyze how the value of eco-friendly cosmetics consumption of female college students has influence on the norm, We conducted this survey for female college students who had purchased eco-friendly cosmetics from March 14, 2019 to April 7, 2019, six months before Seoul and Gyeonggi region, a total of 400 questionnaires were analyzed and finally utilized in the study. Statistical analysis was performed using frequency analysis, exploratory factor analysis, Cronbach's

Key Words: Consumption Value, Eco-Friendly Cosmetics, Eco-Friendly Norm, Female College Student

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