| 헤어살롱의 서비스 품질과 이용만족의 관계에서 지각가치의 매개효과 |
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최정하, 장미여, 박은준 |
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| Effects of Perceptual Value on the Relationship between Service Quality and User Satisfaction in Hair Salon |
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Jung-ha Choi, Mi-yeo Jang, Eun-jun Park |
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| Abstract |
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In modern society, fostering external images is also an important factor. As a result, the beauty industry has greatly improved and the beauty industry is now becoming hyper-inflated, so competition among companies is also growing. Competition between companies is a good competition that increases the value of the customer's satisfaction with the entity, such as quality of service or technology, and how this affects the value that customers perceive. The purpose of this study is to investigate the effects of perceptual value of customers in relation to service quality and service satisfaction, and to find out in detail and detail in which cases there is a change in the perceptual value of customers. The on-year study was conducted on students of Sogang University, men and women with experience in using hair salons in the Seoul metropolitan area, and distributed 300 copies of the paper, which was used as a final analysis. Quality of service and usability were shown to have a significant impact on the influence of perceptual value, and the higher the perceptual value, the higher the usability level. Based on these results, we can see that the quality of service and level of satisfaction in use are greatly affected by the perceptual value of the customers, and we hope that for the development of the company, we can improve the perceptual value by satisfying the positive needs of the service quality and service satisfaction for the customers. |
| Key Words:
Hair salon, Perceptual value, Quality of service, Satisfaction with use |
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