헬스&뷰티 스토어 소비성향의 유형화에 따른 구매결정과 상품선호의 차이 |
하종경 |
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Differences in Purchase Decision and Product Preference According to Consumption Propensities Typology in Health & Beauty Stores |
Jong-kyung Ha |
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Abstract |
This study investigated correlations among consumption propensities, purchase decision and product preference among primary consumers in their 20s of health and beauty stores. For this,factor analysis with varimax rotation, Cronbach' |
Key Words:
Consumption Propensity, Health and Beauty Store, Product Preference, Purchase Decision, Topology |
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