Journal of the Korean Society of Cosmetology 2019;25(6):1316-1324.
Published online December 31, 2019.
헬스&뷰티 스토어 소비성향의 유형화에 따른 구매결정과 상품선호의 차이
하종경
Differences in Purchase Decision and Product Preference According to Consumption Propensities Typology in Health & Beauty Stores
Jong-kyung Ha
Abstract
This study investigated correlations among consumption propensities, purchase decision and product preference among primary consumers in their 20s of health and beauty stores. For this,factor analysis with varimax rotation, Cronbach'
Key Words: Consumption Propensity, Health and Beauty Store, Product Preference, Purchase Decision, Topology


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