Journal of the Korean Society of Cosmetology 2020;26(1):1-7.
Published online February 28, 2020.
미용재능기부 인식이 활동 몰입과 만족도에 미치는 영향
이창식, 진용미
The Effect of Recognition of Beauty Talent Donation on Activity Immersion and Satisfaction
Chang-sik Lee, Yong-mi Jin
The purpose of this study is to investigate the effects of awareness of beauty talent donation on the commitment to beauty talent donation activity and its satisfaction, and to present direction for the wide spread of sustainable talent donation, and to provide basic data that can help to formulate a invigoration plan. The result shows that as the awareness of beauty talent donation increases, commitment and satisfaction of beauty talent donation activity rise, and satisfaction of beauty talent donation activity increases when commitment to beauty talent donation activity is increased. Therefore, it is necessary to maintain and develop the network through talent donation, and if the network is maintained by continuous talent donation, talent donated people would be recognized as an individual who plays a professional role in society. In order to change the perception on the talent donations, it is necessary to develop new and diverse programs consistently aiming to raise awareness of the importance and necessity of talent donation initiated by beauty training and educational institutions. Also, system is required in which talent donation be returned by means of the benefits of social welfare services as per the point of donation activity, so that talent donation will be perceived as valuable in the society.
Key Words: Activity satisfaction, Awareness of talent donation, Commitment to activity, Pro bono

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