| 성인 여성의 헤어밝기, 헤어 색상 선택 기준이 색채이미지에 미치는 영향 |
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박동은, 전홍신 |
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| Effects of Hair Brightness and Hair Color Selection Criteria on Color Image of Adult Women |
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Dong-eun Park, Hong-shin Jeon |
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| Abstract |
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The subjects of this study were adult women residing in Chungcheongnam-do area, and 293 copies were used as final analysis data. Collected data were analyzed using SPSS 20.0 program, frequency analysis, factor analysis and reliability analysis. Principal component analysis and Varimax were used for extraction. One way ANOVA was performed. Duncan test was performed as a post-test method. As a result, in order to find out the color image according to hair brightness, the analysis of variance showed a significant difference in all the items, and the 'friendliness' factor was the highest. In order to find out the color image according to the hair color selection criteria, the analysis of variance showed a significant difference in all the items, and the 'decentness' factor was the highest. Through these results, Hyundai will be seen as a positive image to others in the social group if it emphasizes the individual's strengths as the era of individuality, the image production, or complements the disadvantages. |
| Key Words:
Color Image, Hair brightness, Hair color |
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