| 헤어살롱 종사자의 자기효능감이 정서지능과 고객지향성에 미치는 영향 |
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김병국, 이선영, 최재영, 박은준 |
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| Effect of Self-Effectiveness of Hair Salon Workers on Emotional Intelligence and Customer-Orientedness |
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Byeong-kuk Kim, Sun-young Lee, Jae-yeong Choi, Eun-jun Park |
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| Abstract |
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The beauty industry is based on providing direct service to customers as a sector of the service industry. In the past, there is an industry that needs to be able to immediately half-comply with customers'feedback. In the past, companies focus on purchasing services to customers. The need for a defensive marketing strategy to prevent the departure of a group John John Customer at the moment has become an important catalyst for members to be connected to the visible performance of the enterprise by meeting customer needs and expectations at the site. It's an element of employee satisfaction. The customer-oriented behavior and attitude inherent in them are key competencies of customer satisfaction management. Internal marketing is increasing, and studies on internal marketing in beauty industries are constantly needed. This study is an internal customer. The self-efficacy of a hairsalon workerThe purpose of this study is to assist in the internal marketing and performance of beauty services companies by researching and studying the impact on the, and the purpose of the study is to provide the above basic data to the bearer. You know, it's about self-efficacy,The total of 510 copies of a survey of a total of 510 copies of a total of 580 copies of a survey was used as a final analysis data, with the results of a survey of 480 copies. This is the ability to understand your feelings about your customer and adjust your sentiment to your customers The higher the self-efficacy, the higher the self-efficacy, the more positive the customer-oriented customer care service and customer-oriented thinking is, and the customer-oriented internal marketing, along with the room to increase the self-efficacy of the bearer. With my company's performance generation, I have a better customer serviceIt is expected to be used for beauty industrial development, and it is also necessary to continue to educate the proper customer satisfaction of the Hair workers and increase the work satisfaction of workers within the organization. We need to take care of it. |
| Key Words:
Customer-oriented workers, Emotional intelligence and customer orientation, Self-efficacy |
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