| 한국 대중문화와 패션/뷰티의 문화적/사회적 자본과 터키소비자 태도 연구 |
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서지혜, 나윤규 |
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| The Study on Cultural/Social Capital and Turkey Comsumer Attitudes about the Korea Popular Culture and Fashion & Beauty |
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Jihae Surh, Younkue Na |
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| Abstract |
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In this study, Turkish consumers identified and suggested the relationship leading to a goal orientation to Korean fashion/view, social identity of shared values, and a successful behavioral attitude with the realization of cultural capital of hallyu pop culture and social capital for Korean fashion/view. To this end, 600 members of Turkey's Korea-related Internet community, who are experienced in sharing Korean fashion/beauty information, are set up as research samples. and performed frequency analysis, reliability and validity verification, measurement model analysis, and path analysis using SPSS and AMOS. The results analyzed are as follows. First, according to analysis of the relationship between the cultural capital of Korean popular culture and the social capital of Korean fashion showed that culture consciousness affected information sharing, self-seeking and entertainment, but did not affect social participation. Second, information sharing has had a significant impact on social identity, social participation has a significant impact on social identity, but self-seeking has not affected social identity. Third, social identity has had a a significant impact on consumer attitudes. |
| Key Words:
Cultural capital & social capital, Korea fashion, Korean popular culture, Social identity |
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