| 국내외 헤어살롱 브랜드 포지셔닝과 브랜드 확장전략 연구 |
|
유애진, 장미숙 |
|
|
| A Study on Brand Positioning and Brand Expansion Strategies of Domestic and overseas Hair Salons |
|
Ae-jin Yoo, Mee-sook Chang |
|
|
| Abstract |
|
This paper reveals the results of extensive research on the importance of two brand marketing case studies in domestic and overseas hair salons. In the past, hair salons had their own distinct character. However, today salons are run by large franchises. The salons have a set standard, such as a high technical ability, good customer service, effective advertising and promotions, etc. The hair salons |
| Key Words:
Brand extension, Brand positioning, Hair salon |
|
PDF Links
Download Citation
