| 헤어 종사자의 서비스 교육훈련이 직무만족과 고객지향성에 미치는 영향 |
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노인선, 유소연, 최은정 |
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| Effects of Service Education and Training for Workers in the Hair Industry on Job Satisfaction and Customer Orientation |
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In-sun No, So-Youn You, Eun-Jeong Choi |
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| Abstract |
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With economic development and the improvement of the quality of life, the importance of service in the hair industry is currently growing. Despite the value of personal and material services that workers in the hairdressing industry offer for customers and their expertise, attitude, etc. on the services being crucial factors, studies on service education and training are lacking. The purpose of this study is to understand the effects of service education and training for workers in the hairdressing industry on their job satisfaction and customer orientation. Therefore, a survey involving males and females in their 20s-50s working at hair salons in southern and northern Seoul has been conducted by sending out a total of 189 questionnaires. The results of this study are as follows: Females earned higher scores than males in the category of general characteristics, while people in their 30s and 40s earned the highest scores in the category of the importance of education. Single people were found to make up a larger proportion than married people, technical college graduates having the highest proportion. In terms of the length of service, those who have been in service for less than 5~10 years were found to have the highest proportion, designers having the highest proportion in terms of position. It turned out that service education and training had a positive effect on job satisfaction, while job satisfaction itself was found to have a positive effect on customer orientation as well. |
| Key Words:
Customer orientation, Job satisfaction, Service education and training, Workers in the hair industry |
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