| 메디컬스킨케어 종사자의 대인관계성향이 고객지향성에 미치는 영향 |
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정규진 |
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| The Impact of Interpersonal Relationship Tendencies of Medical Skin Care Employees on Customer Orientation |
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Chung Kyu Jin |
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| Abstract |
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The purpose of this study is to investigate the influence of interpersonal relationship tendencies of medical skin care employees on customer orientation. The 257 employees in dermatology and plastic surgery clinics in Seoul metropolitan area are surveyed with the four sub-dimensions of customer orientation(need to pamper dimension, need to read customer's dimension, need to deliver dimension, and need for personal relationship dimension) and seven sub-factors of interpersonal relationship tendencies (dominantascendant(DA), independent-responsible(IR), sympathetic-acceptable(SA), sociable-friendly(SF), competitive-aggressive (CA), ostentation-narcissistic(ON), rebellious-distrustful(RD)). The methods for statistical analysis, which are used in the investigated data and implemented in IBM SPSS 21, are descriptive statistics, Pearson correlation, and regression analysis. From the analysis results, it is shown that the ON tendency of medical skin care employees has the greatest influence on the need to pamper dimension. In the case of the IR tendency, it tends to have the greatest influence on the need to read customer's dimension and need to deliver dimension. Also, the SF tendency tends to have the greatest influence on the need for personal relationship dimension. On the other hand, the RD tendency tends to have a negative influence on the need for personal relationship dimension. In conclusion, it can be found that the interpersonal relationship tendency of medical skin care employees has a significant influence on customer orientation. |
| Key Words:
Customer Orientation, Dermatology, Interpersonal Relationship Tendencies, Medical Skin Care Employees, Plastic surgery clinics |
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