A Study on the Satisfaction of Employee Education Program in Cosmic Brand -Based on Christian Dior-

Shin, Ju-hui; Kwon, Soo-kyung

Journal of the Korean Society of Cosmetology 2020;26(3):623-629.
Published online June 30, 2020.

코스메틱 브랜드의 직원 교육 프로그램에 대한 만족도 연구 -크리스챤 디올을 중심으로-

신주희, 권수경

A Study on the Satisfaction of Employee Education Program in Cosmic Brand -Based on Christian Dior-

Ju-hui Shin, Soo-kyung Kwon

Abstract

New distribution channels are emerging rapidly to meet the needs of savvy, trend-sensitive, and knowledgeable consumers. Under these circumstances, the quality of employee service has become a critical factor for brands to build their unique competitiveness and encourage consumers to buy from them by giving them higher levels of satisfaction in such a diversified distribution market. Following such corporate strategies, the importance of the employees

Key Words: Brand artists, Cosmetic brands, Training program, Training satisfaction, Training

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