Journal of the Korean Society of Cosmetology 2020;26(4):743-751.
Published online August 31, 2020.
인구통계학적 특성에 따른 뷰티샵 점포속성 지각과 고객만족에 관한 연구
남기선
A Study on the Perception of Beauty Shop Attributes and Customer Satisfaction by Demographic Characteristecs
Nam Ki Sun
Abstract
The objective of this study is to verify the perception of beauty shop attributes and customer satisfaction by Demographic Characteristecs. SPSS 24.0 was used on 475 female adults aged 20 or older residing in Daejeon, Seoul and Gyeongsang province. An analysis of the store attributes according to the demographic characteristics showed that there was a significant difference in accessibility, service price and sale promotion in accordance with the subject
Key Words: Beauty Shop Attributes, Customer Satisfaction, Demographic Characteristecs, Perception


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