A Study on the Mediating Effect of Customer Satisfaction and Variables by Relationship Marketing of Scalp & Hair Care Shop’s

Jeong, Yoo-jin; Song, Yeon-sook

Journal of the Korean Society of Cosmetology 2020;26(5):980-991.
Published online October 31, 2020.

두피·탈모 헤어샵의 관계마케팅이 고객만족 및 변인의 매개효과 연구

정유진, 송연숙

A Study on the Mediating Effect of Customer Satisfaction and Variables by Relationship Marketing of Scalp & Hair Care Shop’s

Yoo-jin Jeong, Yeon-sook Song

Abstract

The purpose of this study is to investigate to examine the mediating effect of customer satisfaction and variables by relationship marketing of scalp & hair care shop

Key Words: Customer loyalty, Customer satisfaction, mediating effect, Relationship marketing, Scalp, hair care shop’s

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