Journal of the Korean Society of Cosmetology 2020;26(5):1171-1178.
Published online October 31, 2020.
20대 여성의 화장품 선호 구매장소에 따른 라이프스타일 연구
박세빈, 최미옥
A Study on the Life Style of Women in their 20s by the Place of Preferred Cosmetics Purchase
Se-bin Park, Mee-ok Choi
Abstract
Women in their 20s are in a period of increasing sensitivity to beauty as they begin to be sensitive to fashion and pursue their own image and expression of personality. Therefore, for women in their 20s, this researcher would like to understand the lifestyle according to the preferred place to buy cosmetics. A questionnaire was used to achieve the purpose of the study, and the specific contents consisted of age, final education, occupation, monthly income 4 questions, cosmetics purchase preference place 4 questions, and lifestyle 29 questions, total 37 questions were. The survey period was conducted from May 1 to June 5, 2020, and SPSSWIN 21.0 program was used to process the collected data and statistics, and frequency analysis, reliability analysis, descriptive statistics analysis, t-test and one-way ANOVA were performed. The results of this study are as follows. First, age-related conservatism
Key Words: a woman in her twenties, Cosmetics, Lifestyle, Place of purchase, Preference


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