Journal of the Korean Society of Cosmetology 2020;26(6):1426-1438.
Published online December 31, 2020.
빅데이터를 활용한 헤어 커트 패러다임 변화 연구
문소희, 이재숙
Paradigm Changes in Hair Cut Industry Using Big Data
So-hee Moon, Jae-sook Lee
Abstract
As the market share in the hair and beauty field increases due to the industrial development and market expansion, the importance of marketing phrases is also increasing. In particular, the effect of promotion varies greatly depending on how marketing phrases are structured and strategically placed. The PR is made up of strategically and intentionally focused activities such as top-ranking Internet portal site, SNS re-tweet, offline flyer, and POP. In addition, in the field of hairdressing, visual effect of before and after the procedure is very important, so a lot of promotional online marketing such as text marketing with photos of before and after procedures is done. The above discussion has confirmed the possibility of carrying out a new research using Big Data in the field of hairdressing. In the future, if automated text big data analytics is applied to various domestic big data, it is possible to compare and analyze the key words related to hair beauty and topic modeling, and able to provide fundamentals of text composition strategy for promotional marketing in the field of hairdressing. In addition, it will be effective for publicity when it is strategically structured to arrange the text placement of online portal site, SNS re-tweet, offline flyer, and POP by setting up the marketing phrase based on the text that shows the importance and frequency of customers rather than the random text list.
Key Words: Big data, Hair cut, Paradigm shift, Text, Marketing


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