Journal of the Korean Society of Cosmetology 2020;26(6):1456-1465.
Published online December 31, 2020.
헤어스타일 유행선도력에 따른 인스타그램 정보 지각 및 중요성 인지 차이에 관한 연구
이보라, 고경숙
A Study on the Difference in Information Perception, Importance Recognition of Instagram according to Fashion Leadership of Hair-Style
Bora Lee, Kyoung-sook Ko
Abstract
The purpose of this study is to analyze differences of information perception and importance recognition of instagram according to fashion leadership of hair-style. Questionnaires were collected from consumers who subscribe to hair contents on Instagram and had experience visiting a hair shop. A total of 540 questionnaires were distributed and 502 copies were used for final analysis. K-means clustering, ANOVA test, factor analysis and Cronbach
Key Words: Fashion leadership, Hair-style, Instagram


ABOUT
BROWSE ARTICLES
EDITORIAL POLICY
FOR CONTRIBUTORS
Editorial Office
95 Hoamro, Uijeongbu-city, Gyeonggi-do 11644, Korea
Tel: +82-10-2825-6735        E-mail: beauty2007@hanmail.net                

Copyright © 2021 by Korean Society of Cosmetology.

Developed in M2PI

Close layer
prev next