| 헤어스타일 유행선도력에 따른 인스타그램 정보 지각 및 중요성 인지 차이에 관한 연구 |
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이보라, 고경숙 |
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| A Study on the Difference in Information Perception, Importance Recognition of Instagram according to Fashion Leadership of Hair-Style |
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Bora Lee, Kyoung-sook Ko |
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| Abstract |
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The purpose of this study is to analyze differences of information perception and importance recognition of instagram according to fashion leadership of hair-style. Questionnaires were collected from consumers who subscribe to hair contents on Instagram and had experience visiting a hair shop. A total of 540 questionnaires were distributed and 502 copies were used for final analysis. K-means clustering, ANOVA test, factor analysis and Cronbach |
| Key Words:
Fashion leadership, Hair-style, Instagram |
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