Journal of the Korean Society of Cosmetology 2021;27(1):111-119.
Published online February 28, 2021.
헤어미용 종사자의 긍정심리자본이 정서적 몰입과 고객지향성에 미치는 영향
장지연
광주대학교 문화예술대학 뷰티미용학과
The Effect of Positive Psychological Capital on Emotional Commitment and Customer Orientation of Hair Beauty Employee
Ji-yeon Jang
Dept. of Beauty Design & Science, College of Culture and Art, Gwangju University
Correspondence:  Ji-yeon Jang, Tel: 82-62-670-2061, 
Email: jangjy35@naver.com
Received: 1 September 2020   • Revised: 13 October 2020   • Accepted: 21 January 2021
Abstract
The purpose of this study is to analyze how positive psychological capital affects emotional commitment and customer orientation of hairbeauty employee. The research method was targeted at customers using beauty salons located in the metropolitan area and GwangjuMetropolitan City, and the final 256 questionnaires were used for analysis. Data analysis is SPSS. v. 21.0 Using the statistical packageprogram, frequency analysis, exploratory factor analysis, Cronbach's α coefficient, descriptive statistics analysis, correlation analysis, andlinear regression analysis were performed. As a result of the study, optimism, hope, and resilience of each sub-factor of positivepsychological capital had a significant (+) effect on the emotional commitment of hair beauty employee, and all of the sub-factors ofpositive psychological capital were significant (+) in the customer orientation of hair beauty employee. It was derived as a factor thataffects Finally, it was found that the emotional commitment of hair beauty employee had a statistically significant positive (+) effect oncustomer orientation. Therefore, the higher the level of positive psychological capital of the workers, the more faithfully they can work inthe organization with a joyful heart, and the core that can be naturally connected to the loyalty behavior to remain in the organizationwill be a factor
Key Words: Customer Orientation, Emotional Commitment, Hair Beauty Employee, Positive Psychological Capital


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