Ahn, S. Y. (2018). The Influence of the Self-Esteem of Adult Women on Domestic TV Home Shoing Beauty Products' Purchase Behavior and Satisfaction. Doctoral dissertation, Sejong University, Seoul.
Chen, A. (2021). The Effect of Taobao Live Commerce on the Intention of Chinese Consumers' Repurchase. Master's Thesis, Dongguk University, Seoul.
Cai, Z. Y. (2020). The new e-commerce era of beauty is coming. Detergent & Cosmetics, 43(8), 7-8. doi: 10.3969/j.issn.1006-7264.2020.08.003.
Chen, H. (2020). A Study on the Relationship between the Change of Consumer purchasing behavior and live broadcasting with goods: -Centered on college students' teaching exploration and practice of live broadcasting with goods-. Charming China, 39:363-364.
Chen, M. (2021). E-commerce Live Marketing Differentiation for Short Video Platforms -taking Douyin and Kuaishou platforms as examples. DAZHONGSHANGWU, 4:211, 213. doi: 10.12309/j.issn.1009-8283.2021.04.133.
Chen, K. H., & Liu, Z. M. (2020). The phenomenon of symbol consumption refracted by Li Jiaqi's shopping broadcast discourse. Modern Society, 24:96-98.
Dong, F. (2019). A Study on the Consumer's Purchasing Intention Based on mobile e-commerce live broadcast situation. Marketing Industry, 25:137, 162.
Deng, M. J. (2020). Effects of Purchasing Factors through Socialcommerce of Korean Beauty Product on the Consumer Satisfaction in China. Master's Thesis, Chung-Ang University, Seoul.
Choi, S. A. (2020). Develop a Touchpoint Strategy to Improve the Customer Experience in the Home Care Beauty Market -Focusing on Home Beauty Device Information Search-. Master's Thesis, Hongik University, Seoul.
Fu, Y., & Liang, P. (2019). Analysis of Consumer Psychology in the Network Age Based on CiteSpaceIII. Advances in Psychology, 9(8), 1478-1483. doi: 10.12677/AP.2019.98180.
Hao, Y. Y. (2020). The Effect of the Broadcasting and Media Characteristics of Live Streaming on Purchase Intention of Chinese Consumers: Focusing on the Analysis of Taobao Live Streaming Platform. Master's Thesis, Kyung Hee University, Seoul.
Hong, S. N., & Lee, H. J. (2014). Effects of Purchasing Factors through Social-commerce of Beauty Service on the Consumer Satisfaction and the Repurchasing Intention.
Journal of Internet Computing and Services,
15(6), 133-144.
Huang, X. L. (2020). The Problems and solutions in the development of Live webcasting in China. Science & Technology for China's Mass Media, 12:86-88. doi:10.19483/j.cnki.11-4653/n.2020.12.023.
Jang, J. J. (2020). Busan's non-face-to-face marketing revitalization plan in the era of Corona 19: -Focus on live commerce in response to increase in untact consumption. DBpia, 387:1-16.
Kim, G. B. (2020). A Study on the Legal Regulations for Live Commerce. Distribution Law Review, 7(2), 31-68.
Kim, M. S. (2019). A Study on the Factors Affecting Intention to Use Mobile Live Shoing Service: Focusing on TVON Live. Master's Thesis, Korea University, Seoul.
Kim, D. Y. (2018). Study on the Effect that Cognitive and Emotional Assessment of Customized Cosmetic Affect Brand Attitude and Purchase Action Purpose. Master's Thesis, SeoKyeong University, Seoul.
Kim, M. J. (2019). Purchase Motivation for and Purchase Satisfaction with Korean Cosmetics in Chinese Female Tourists in Their 20s and 30s according to Makeup Behaviors. Jounal of The Korean Society of cosmetology, 25(5), 1212-1220.
Kim, M. J., Wang, Y. Y., & Han, C. J. (2015). Impact of Preference for the Korean Wave and Considerations for Advertising Attributes on Purchase Satisfaction and Purchase Loyalty for Korean Cosmetics in Chinese Women. Jounal of The Korean Society of Cosmetology, 21(5), 989-998.
Kim, H. J., Lee, Y. R., & Park, M. J. (2021). Factors Boosting Impulse Buying Behavior in Live-streaming Commerce: -Roles of Para-social Interactions, Task Complexity and Perceived Amount of Information.
Clothing Research Journal,
23(1), 70-83. doi: https://doi.org/10.5805/SFTI.2021.23.1.70.
Lee, H. Y., Son, J. Y., & Eo, S. Y. (2020). Analysis of National Disaster Relief Fund usage Based on Consumer Spending Intention: On Beauty Services. Journal of Beauty Art Management, 14(3), 53-69. doi: 10.22649/JBAM.2020.14.3.53.
Lee, J. Y., & Kim, Y. S. (2018). Correlations among Cosmetics Online Review Credibility, Purchase Satisfaction and Word of Mouth by Type of Shopping Orientation. Jounal of The Korean Society of cosmetology, 24(2), 243-255.
Lee, J. M. (2014). Effect of Marketing Stimulus of Internet Shopping Mall on Impulse Buying, Purchase Satisfaction, and Repurchase Intention. Jounal of The Korean Society of Cosmetology, 20(4), 735-742.
Lee, E. Y., & Park, K. E. (2021). An analysis of the difference of menu attributes and purchase intention based on live commerce show hosts’ verbal and nonverbal communication: Focused on restaurant menus.
International Journal of Tourism and Hospitality Research,
35(2), 209-221.
La, K. W., & Oh, K. W. (2021). Effects of Wanghong marketing in live commerce on chinese consumers’ purchase intention toward fashion products -Focusing on the mediating effect of Wanghong’s characteristics and consumers’ co-experience-. Korea Fashion & Costume Design Association, 23(1), 19-36.
Lyu, X. J., & Wang, Y. (2020). Under the Background of Coronavirus, Research on the Current Situation of China's Live Broadcast Marketing. Korea-China Economic & Cultural Review, 15:141-154.
Liang, Y. (2019). Research on the impact of additional comments on the sales of beauty products on e-commerce platforms. Master's Thesis, Wuhan University, Hubei, China.
Park, H. G. (2020). Live Commerce. Marketing, 54(6), 43-54.
Park, J., Kim, E. H., & Kim, D. H. (2018). A Case Study on the Effect of Customer Experience on Customer Satisfaction and Customer Loyalty : Implication of CEO from Corporate. The Journal of Professional Management, 21(4), 21-38.
Quan, L. Z. (2020). The Influence of Internet Celebrities (Wanghong) on Purchase Intentions of Chinese Consumers. Master's Thesis, Dongguk University, Seoul.
Sun, Y. (2021). The Effects of Motivation to Watch Taobao Live Broadcast on Brand Attitude. Master's Thesis,. Konkuk University, Seoul.
Song, Y. T., & Lee, J. H. (2021). Effects of Live Commerce Attributes and Influencer Attributes on Repurchase Intention of Beauty and Fashion Products. Distribution and Management Research, 24(1), 37-56. doi: 10.17961/jdmr.24.01.202102.37.
Song, Y. H. (2020). Business Model and Legal Regulation of E-commerce livestreaming. Research on China Market Supervision, 8:9-15, 27. doi:10.3969/j.issn. 1004-7645. 2020.08.002.
Song, X. X. (2019). A Study on the Consumer’s Intention to Provide Personal Information and the Attitude toward Customized Service: Based on the comparison between China and Korea. Master's Thesis, Sungkyunkwan University, Seoul.
Tang, S. H., Xiao, J., & Wen, J. H. (2020). Review of research literature on E-commerce live broadcast. Journal of Henan College of Finance & Taxation, 34(4), 42-45.
Uuriintuya. (2018). The Effect of Online Shoing Mall Attributes on Shoing Satisfaction and Purchase Intention: Focused on Mongolian Consumers. Master's Thesis, Inha University, Incheon.
Wang, G., & Zhang, R. (2020). Take a rational view of live streaming. Sales & Management, 11:107-113.
Wang, R. (2021). A Study on Chinese Consumers' Preference and Repurchase Intention of Wang Hong Live Sales Broadcast Products. Master's Thesis, Konkuk University, Seoul.
Wen, J. C., & Lee, H. M. (2020). What Factors of Live Streaming Commerce Aeal to Chinese Consumers? The Influences of Platform and BJ Characteristics on Purchase Intention and the Moderating Effects of Gender.
The e-Business Studies,
21(5), 215-234. doi: https://dx.doi.org/10.20462/tebs.2020.10.21.5.215.
Xie, S. (2020). The Impact of SNS influencer on the Purchasing Intentions of the Chinese 20s Female Fashion Consumers: -Focusing on the case of Wanghong marketing in China-. Doctoral dissertation, Tongmyong University, Busan.
Xu, J. Q., Liu, G., & Si, Y. (2021). Analysis of Influencing Factors of Consumers' Purchasing Intentions on Mobile E-commerce Platforms for Beauty Products. China Business & Trade, 1:30-31. doi: 10.19699/j.cnki.issn2096-0298.2021.01.030.
Wu, X. B. (2020). The Effects of Psychological Characteristics and Online Relationships on Communication Behavior and Continuous Use Intention of Chinese Beauty Personal Broadcast Viewers. Doctoral dissertation, Konkuk University, Seoul.
Yi, D. R. H. (2017). Effects of Cosmetics Shoing Tendency in Online Shoing Mall on Purchase Satisfaction and Repurchase Intention -Focusing on Female College Students in Some Parts of China-. Master's Thesis, Kwangju Women’s University, Kwangju.
Yoon., J. S. (2013). Moderating effect of attitudinal ambivalence on consumers' response for online behavioral advertisement. Master's Thesis, Seoul National University, Seoul.
Yuan, Q. (2019). Analysis of Beauty User Experience Based on Taobao Platform. Charming China, 41:39-40.
Ying, Y. (2021). Study on Interactive Marketing Strategy of Network Anchor brand-Taking Li Jiaqi as an example. Media Forum, 4(3), 46-47. doi: 10.3969/j.issn.2096-5079.2021.03.021.
Yun, J. Y. (2020). The Effect of Online Shoing Motivation and Quality Attributes on Customer Satisfaction, Trust and Loyalty - Focusing on DIY Online Shoing Mall-. Doctoral dissertation, Sejong University, Seoul.
Zhang, X. L. (2020). The development trend of live commerce: - Take the brand Forest Cabin as an example. CONSUME GUIDE, 35:86.doi: 10.12229j.issn.1672-5719.2020.35.062.
Zhao, S., & Kim, M. H. (2020). A Study on the Event Contents of Live Commerce in China as Brand Distribution Channel. Journal of Brand Design Association of Korea, 18(4), 144-158. doi: 10.18852/bdak.2020.18.4.145.
Zhang, S. Y. (2019). Make-up market is promising. Detergent & Cosmetics, 42(7), 6-8. doi: 10.3969/j.issn.1006-7264.2019.07.003.
Zheng, Y. J., & Lin, L. (2020). Research on Beauty Product Design in the Context of Social E-commerce. XIJUZHIJIA, 10:161-162. doi: 10.3969/j.issn.1007-0125.2020.10.075.
Zheng, C. C. (2019). Research on Influencing Factors of Consumer Impulsive Purchase Behavior Based on Online Shoing Live Situation. Master's Thesis, Anhui University, Anhui, China.