Baek, H., & Seo, S. H. (2022 Beauty Management Behavior of College Students According to Motivation to Use Social Media.
Journal of the Korean Society of Cosmetology,
28(2), 363-374. doi:10.52660/JKSC.2022.28.2.363.
Cho, H. H. (2020). The effect of SNS beauty contents on consumers' beauty management behavior and brand conversion behavior. Master's thesis, Hansung University Graduate School of Arts, Seoul, 7-58.
Hwang, S. M. (2019). The Effect of One-person Media Branded Content on Purchase Intention: Focusing on the Persuasive Knowledge Model. Master’s Thesis, Hanyang University Graduate School, Seoul, 10-68.
Jeong, S. M., & Kim, Y. H. (2015). A study on the effect of SNS information characteristics and site characteristics on users' intention to visit a restaurant. Korean Culinary Association, 21(1), 159-173.
Kim, A. R. (2022). The relationship between lifestyles, personal characteristics, self-esteem, and hair care behavior of the MZ generation. Doctoral thesis, Seokyeong University Graduate School, Seoul, 5-76.
Kim, B. M. (2022). The effect of middle-aged SNS beauty content viewing motivation on beauty management behavior and satisfaction. Master's thesis, Seokyeong University Graduate School, Seoul, 14-57.
Kim, J. W. (2020). A Qualitative Study on Fashion Short Form Content Consumption and Related Factors of Generation Z: Focusing on Media Attitudes and Appearance Management Consumption Behavior. Master's Thesis, Yonsei University Graduate School, Seoul, 5-66.
Kim, M. J. (2019). Beauty management behavior according to the level of interest in beauty. Master's Thesis, Konkuk University Graduate School of Industry, Seoul, 5-62.
Kim, S. B. (2020). Effects of YouTube Beauty Contents Satisfaction on Women's Appearance Management Behavior and Continuous Use Intention by Characteristics of Such Contents, Unpublished Master's thesis, Hannam University, Daejeon, 6-73.
Kim, S. J. (2022). The effect of Generation Z's perception of digital human on brand attitude and content consumption behavior. Master's Thesis, Chung-Ang University Graduate School of Arts, Seoul, 10-37.
Kim, S. R. (2021). A study on mobile advertisement avoidance behavior according to the lifestyle type of Generation Z. Ph.D. thesis, Inha University Graduate School, Incheon, 39-47.
Kim, Y. J. (2021). The effect of beauty YouTube content characteristics and non-verbal communication on immersion and learning transfer. Master's Thesis, Seoul Venture University Graduate School, Seoul, 11-124.
Lee, C. H. (2019). Effect of SNS beauty information use on appearance management motivation and makeup behavior of female college students Sungshin Women's University Graduate School Master's Thesis, 41.
Lee, H. R. (2021). Augmented reality shopping experience through fashion apps: the omnichannel customer journey. master's thesis, Hanyang University graduate school, Seoul, 5-28.
Lee, J. E., & Woo, M. O. (2022 A Study Influence of Beauty Youtube Content Characteristics and Personal Tendencies on Behavioral Intentions.
Journal of the Korean Society of Cosmetology,
28(2), 340-348. doi:10.52660/JKSC.2022.28.2.340.
Lee, J. S., & Lee, Y. K. (2012 A Study on the effects of social network service characteristics on customers' loyalty.
Korea Open Access Journals,
15(3), 49-65. doi:10.17961/jdmr.15.3.201206.49.
Lee, S. Y. (2020). The effect of high school boys' beauty management behavior on self-esteem-Focused on YouTube-. Journal of the Korean Society of Aesthetics, 26(6), 1466-1473.
Nam, H. A. (2020). The effect of coaching leadership on innovation behavior : the mediating effect of intrinsic motivation and moderating effect of organizational communication information adequacy, Master's Thesis, Kwangwoon University, Seoul, 20-21.
Nam, J. H. (2021). The status of skin care room use according to the perception of social risk due to COVID-19. Master's Thesis, Sookmyung Women's University Graduate School, Seoul, 5-55.
Oh, S. H. (2021). The Effects of SNS Information Characteristics of Hair Service on Consumer Attitudes and Behavioral Intentions Seokyeong University Ph. D. thesis, Seoul, 51-58.
Woo, H. M. (2022). Mediating effect of interest in appearance and involvement in beauty management behavior in the relationship between beauty YouTube content characteristics and cosmetics purchase intention. Master's Thesis, Seokyeong University Graduate School of Beauty Arts, Seoul, 11-92.
Yoo, H. K. (2019). Effects of Beauty Content on Information Reliability and Information Satisfaction. Master's Thesis, Honam University, Gwangju, 6-56.