The Effects of Perceived Risk on Consumer Satisfaction in Beauty Services

Journal of the Korean Society of Cosmetology 2002;8(1):109-119.

미용서비스 위험지각이 소비자 만족에 미치는 영향

박은주, 장영용

The Effects of Perceived Risk on Consumer Satisfaction in Beauty Services

Eun Joo Park, Young Yong Chang

Key Words: Beauty service, perceived risk, consumer satisfaction

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