국내외 아이섀도 제품 사용에 대한 만족도와 선호도 연구 - 대구, 경북 소재 메이크업 직무 종사자들을 대상으로 - |
배인순, 김영철 |
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Research Paper : The Study on Satisfaction and Preference of Domestic and Foreign Eye Shadow |
In Soon Bae, Young Chul Kim |
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Abstract |
The purpose of this study was to giving a basic data on the improvement in technology and competitiveness of domestic products by means of comparisons with domestic and foreign eye shadows targeting 300 hue cosmetics-related makeup workers in Daegu and Gyungbuk areas. Hue brands used for this study were selected in high order of sales to domestic consumers in 2006. The subjects preferred to buying eye shadows in department store, getting information from advertisement, and using more than two brands. Among domestic and foreign eye shadows, MAC was the most preferential brand. After using eye shadows, including 5 foreign brands such as MAC, MAKEUPFOREVER, SHUUEMURA, BOURJOIS, and CHANEL and 5 domestic brands such as TAEPYUNGYANG HERA, COREANA, MISSHA, THEFACESHOP, and ETUDE, the data were analyzed based on the questionnaires about satisfaction and reliability of products. Foreign eye shadows were superior to domestic ones in ager, adhesive strength, durability, reliability, container`s design, color, and product satisfaction. Even though foreign eye shadows are very expensive, most of the subjects said they would buy foreign eye shadows with superior quality and high satisfaction. |
Key Words:
Hue Cosmetics, Makeup, Eye Shadow, Brand, Trend |
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