Journal of the Korean Society of Cosmetology 2007;13(2):678-693.
토털코디네이션을 위한 연출 행동 요인 연구 - 외모 만족도와 유행에 민감한 패션아이템의 연관성 분석을 중심으로 -
장규순
Research Paper : A Study on Behavior Factors for Total Coordination - Focused on relevance analysis between Level of appearance satisfaction and sensitive fashion items -
Gyoo Soon Chang
Abstract
In this study, theoretical study on behavior factors that decide production of total coordination as well as statistical analysis was used to visualize and develop a diversified total coordination production system. First, when behavior reaction analysis results of trend item based on the level of satisfaction in individual appearance is observed, in the responses by study participants on level of satisfaction in their appearances, approximately 88% replied they are "very satisfied" "satisfied" or "somewhat satisfied"; therefore it can be said that their level of satisfaction in their own appearance is above average, and such level of satisfaction can be said to be a result of a positive mind about themselves or that they feel self respect for themselves. Second, when the preference of items that are sensitive to trends was analyzed, apparel was found to be most sensitive at rank 1 followed by hair style at rank 2, color at rank 3, make up at rank 4, and fashion accessories at rank 5 which revealed that compared to other fashion items, relative importance of apparel and hair style is significantly higher. Third, with results of correlation analysis through cross tabulation analysis between items that are sensitive to satisfaction level of own appearance and trends, apparel that will soon be in style, trendy hair styles, color in style, trendy accessories and make up, and with results of correlation analysis of items that are sensitive to individual attractiveness and trends, cross tabulation analysis of items sensitive to personality types and trends, relevance of personality types and life styles, personality types and sense in fashion production, and life style and fashion production senses, were visually materialized. This study searched for systematization of theoretical and practical actual data for establishing a total coordination production system, but further systematic and inclusive study related to fashion trends and total coordination are anticipated.
Key Words: Coordination, Total Coordination, Behavior Factors


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