Research Papaer : The Empirical Study on the Effects of Characteristics about Skin Care Shop User

Lim, Jin Sook; Park, Jung Hee

Journal of the Korean Society of Cosmetology 2007;13(3):944-954.

피부관리실 이용자 특성에 관한 실증연구

임진숙, 박정희

Research Papaer : The Empirical Study on the Effects of Characteristics about Skin Care Shop User

Abstract

This study is designed to examine the effects of characteristics about skin care shop user. Reviewing in the literature, this study developed three user characteristics constructs(impulsiveness, challenge, and self-concept) and presented use motivation and use intention as consequence variable. For a more realistic approach empirical research was conducted on skin care shop which located in Seoul. Daegu, and Kyungbuk region. 279 samples were used for this analysis. The results of the empirical research can be summarized as follows: First, it was found that challenge and self-concept positively affected enjoyment, but impulsiveness positively didn`t affect enjoyment. Second, it was found that impulsiveness, challenge and self-concept positively affected usefulness. Third, it was found that enjoyment positively affected use intention. Finally, it was found that usefulness positively affected use intention.

Key Words: Impulsiveness, Challenge, Self-Concept, Use Motivation, Use Intention