| 남성착용자의 의복 격식차림, 메이크업, 헤어스타일이 인상형성과 호감도에 미치는 상호작용효과 |
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류지원, 김재숙 |
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| Research Papaer : The Interaction Effect of Male Clothing Formality Level, Make-up and Hair Style on the Impressions and Likeness |
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Ji Won Ryu, Jae Sook Kim |
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| Abstract |
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The impression means the abstract image forming from perceptible cues through the person perception and impression formation is a process of understanding the other people searching the consistent characteristics obtained from available cues. This study were to found out the interaction effects of appearance variables in fashion coordination cues of a male stimulus person and perceiver`s traits on the likeness of the stimulus person with person perception theory as the research background. The sampling method was a convenient sampling. The subjects consisted of 940 male and female undergraduate students aged from 18 to 51, in three areas including Daejoen, Cheongyang and Nonsan provinces. The data collection was conducted between May 1 and June 30, 2004. The validity of the measuring instruments were confirmed by pre-tests and judge group discussions, and reliability was evaluated by Cronbach` alpha analysis. The results showed that interaction effects existed between the clothing formality level and hair styles in dynamic dimension, between the clothing formality level and make-up in salience dimension, and between hedonic dimension and agonic GBI in potency dimensions. |
| Key Words:
Clothing Formality, Make-Up, Hair Style, Interaction Effects |
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