Research Papaer : The Characteristics of the Kitsch Hair Art in Modern Fashion

Kim, Sun Ah

Journal of the Korean Society of Cosmetology 2007;13(3):1492-1500.

현대 패션에 나타난 키치적 헤어 아트 특성에 관한 연구

김선아

Research Papaer : The Characteristics of the Kitsch Hair Art in Modern Fashion

Abstract

The purpose of this study is to inquire into the kitsch characteristic shown in the hair Art after 2000 by establishing the concept of kitsch hair and investigating its aesthetic. This research analyzed concept and esthetic principles about do kitsch through literature. For study, I investigated the literature related to sociology, aesthetics, cosmetology and fashion as well as analyzed visual materials after 2000. In terms of hair style, the concept of kitsch hair is defined not only as material used to express new style, refusing uniformity and developing from the conventional consciousness of beauty but also as the kitsch characteristic owned by behavior on style and styling. This dissertation aims to investigate the hair style in the 21st century through sociocultural phenomenon, kitsch. And I expect that kitsch be newly recognized as an expressional art in the culture and become the opportunity to solidify the foundation of cosmetology.

Key Words: Kitsch Characteristic, Behavior, Sociocultural Phenomenon, Hair Art, Expressional Art