Journal of the Korean Society of Cosmetology 2008;14(3):973-984.
Published online September 30, 2008.
헤어샵내에서의 변혁적,거래적리더십이 조직시민행동과 조직몰입에 미치는 영향에 관한 연구 -서울지역의 프랜차이즈 헤어샵을 중심으로-
이소정, 윤천성
Research Paper : A Study on the Effect of Transformational,Transactional Leadership on Organizational Citizenship Behavior and Organizational Commitment in the Hair Shop -A Focus on Franchise Hair Shop in Seoul-
So Jung Lee, Chun Sung Youn
Abstract
As the market changes rapidly and is global, the role of a leader is getting important. An organization could not survive without a leader who has an eye for the international market and unlimited competitiveness. It is very important, for the maintenance and growth of a company, that a leader should make his followers cooperate with each other. Accordingly, a leader should have influence on his followers and his organization and finally make good results for his organization. Transformational leadership has been highlighted due to importance of managerial crisis management since 1990. The theory emphasize transformational leadership which affects followers in ways that quantitatively greater and qualitatively different than the effects in traditional leadership theories (allege transactional theories). Transformational leaders are claimed to induce a major change or transformation in the follower, group, or organization. The strong influence is considered to be mainly based on the leader`s vision for the future and strong emotional responses of follower. This study is to demonstrate transformational leadership and transactional leadership`s influence on organizational citizenship behavior and organizational commitment in the hair shop. This study is to find how they have influence on organizational citizenship behavior and organizational commitment, is to demonstrate how the basis of the length of service has influence on organizational citizenship behavior and organizational commitment. The demonstrative study has brought the following results. First, it shows that transformational leadership and transactional leadership has positive on organizational citizenship behavior and organizational commitment. Second, the basis of the length of service was found to have a moderate effect between transactional leadership and organizational citizenship behavior. the basis of the length of service wasn`t found to have a moderate effect between transformational leadership and organizational citizenship behavior. the basis of the length of service was found to have a moderate effect between transactional leadership and organizational commitment. the basis of the length of service was found to have a moderate effect between transformational leadership and organizational commitment.
Key Words: Transformational Leadership, Transactional Leadership, Organizational Citizenship Behavior, Organizational Commitment


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